According to the Adyen 2025 retail report, the global retail industry is rapidly embracing AI technology, with significant changes in consumer behaviour. The report was based on a survey of global consumers, covering markets such as the United States and Australia, and revealed trends in the spread of AI in shopping and the coping strategies of retailers.
The report shows that the global use of AI purchases increased by 47 per cent from year to year, and that 37 per cent of consumers have tried AI purchases. The Z Generation AI has the highest purchase rate of 57 per cent, and the Baby Tide Generation AI, although low, has the fastest growth rate of 63 per cent. AI is playing a key role in enhancing the shopping experience, with 58 per cent of consumers getting their shopping inspiration through AI and 56 per cent hoping AI to help identify unique brands.
Thirty-two per cent of retailers plan to increase AI marketing investments for precision advertising and personalization, and another 30 per cent focus on AI-driven product innovations, such as smart referral systems and new product development. AI is reshaping the retail trade, from individualized referrals to payments optimization, driving the digital transformation.
“AI is no longer a future bet, but a top priority for retailers and consumers”, said Holly Worst, executive director of Adyen. Adyen plans to further expand the AI payment optimization tool, and retailers may introduce more AI-driven individualized services by 2025.
Surveys show that while the Australian market has seen significant growth in AAI shopping (47 per cent used by consumers), low digital penetration in emerging markets such as Brazil requires customized strategies.
